Privacy Policy

1. Overview

Little Lamb Imaging is committed to protecting your privacy and handling your personal and health information responsibly and in accordance with the Privacy Act 1988 and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, how we use and disclose it, how we keep it secure, and the choices you have.

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2. What information we collect

We collect the personal information we need to provide safe and effective ultrasound services and to operate our clinic. This may include:

• Identity and contact details: full name, date of birth, phone number, email address.

We collect information:

• Directly from you (forms, bookings, consent forms, phone, email).

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3. How we collect information

We collect information in a fair and lawful way. Typical collection methods include:

• Paper or digital intake and consent forms at the clinic or via secure booking portals.

• Clinical data captured during imaging and entered into patient records.

• Communications (phone, SMS, email) and website interactions (including cookies — see below).

If you do not provide the information we request, we may be unable to provide the requested imaging service.

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4. Purposes for collection, use and disclosure

We use personal and health information for the primary purpose of delivering non-diagnostic imaging services, including:

• Record keeping, billing, and quality assurance.

• Legal, regulatory, and insurance purposes where required.

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5. Consent

By booking or attending an appointment, you consent to our collection, use, and disclosure of your personal and health information for the purposes described in this policy.

For uses beyond the primary purpose (for example, publishing anonymised images for teaching or promotional purposes), we will seek explicit consent.

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5A. Minors

Our services are intended for expectant parents. If a booking is made by a person under 18 years of age, consent must be provided by a parent or legal guardian. Personal information relating to minors will only be collected and used as necessary to provide the service and meet legal obligations.

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6. Storage, security and retention

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include:

• Physical security of clinic premises and paper records.

• Technical safeguards for electronic records (password protection, access controls, encrypted backups, and firewalls).

• Staff training regarding privacy and data handling.

We retain records for as long as required for clinical, legal, and business purposes, or as required by law. Retention periods vary by record type. We follow Australian Cyber Security Centre recommendations for securing customer data.

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7. Cookies and website data

Our website may use cookies and analytics tools (including those provided by Wix and Google services) to improve user experience, site performance, and advertising effectiveness. Cookies do not identify you personally unless you choose to provide that information. You may disable cookies in your browser, noting that this may affect website functionality.

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8. Marketing and newsletters

We will only send marketing communications (such as newsletters or special offers) if you opt in. You may unsubscribe at any time via the unsubscribe link or by contacting us directly.

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9. Contact

If you have questions about this policy, please contact:

Little Lamb Imaging
Email: info@littlelambimaging.com.au

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10. Changes to this policy

We may update this policy from time to time. The effective date at the top of the policy indicates when it was last revised.